Coles one-ups rival with Flybuys shake-up | Coles’ new Flybuys change to help Aussies save up t…

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Coles unveils major Flybuys change as loyalty battle against Woolworths heats up

Coles is overhauling the way shoppers can redeem Flybuys points at the checkout as it ups the ante on rival Woolworths. Shoppers will now be able to slash up to $100 off their grocery bill in one visit.

The supermarket giant has launched pay with points today, allowing members to redeem points for between $10 and $100 off instantly based on their points balance. Previously, Flybuys members were limited to $10 off per shop once they had racked up 2,000 points.

This is the same as Woolworth's $10 redemption model, with the supermarket also offering a Bank for Christmas option where customers can save their points until the redemption period at the end of the year.

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