Explore the latest developments concerning IG Buys Premier.
IG Buys Premier League Airtime Alongside bet365 in First Season without Betting Shirts
IG will advertise through every live Premier League broadcast on Sky Sports for the next three seasons, under a deal announced on Friday. It starts with the first campaign since Premier League clubs withdrew betting brands from the front of their shirts.
Neither IG nor Sky Media disclosed the value. The company called it one of its biggest UK marketing investments to date.
The slot lands a UK-regulated trading platform in the same co-sponsor group as bet365, one of the brands the shirt withdrawal removed from club kits. It also lands while IG's marketing budget is growing almost three times faster than its revenue.
Highlights: Fiji Pro presented by Corona Cero 2026 – Day 1
The reigning World Champion, Yago Dora, was last in Fiji to claim a historic World Title with a proper layback following time behind the
What started as a slow, dreamy morning in Fiji turned into a showcase of barrels and power on full display from the world's best. Erin Brooks' perfection will go down in Fiji folklore, keeping her unprecedented form well intact from Tahiti. Reigning World Champion Yago Dora also made enough noise of his own to tack on excellence alongside Cole Houshmand following Vahine Fierro's knowledge of the barrel on full display.
It's all going down in paradise, and trouble is brewing with the men's and women's elite names awaiting their 2026 start.
21 Piece Pots and Pans Set Non-Stick, Astercook Ceramic Cookware Set with Sensor Handles, Milky white
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