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Menabrea’s sister act
The Italian 'best kept secret' lager lets its cover slip in this wonderful branded short from Nalle Sjöblad.
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There have been a few ‘best kept secrets’ in advertising lore, but there aren’t many that have offered as charming an origin story as Menabrea’s new film, The Smuggler.
Following La Contrabbandiera as she roars through the Italian countryside with a sidecar full of contraband beer, the branded short from ARK Agency and ARTCLASS relishes the unlikely alliance between a fearless smuggler and a gaggle of resourceful nuns. When a snitch brings her adventures to an abrupt halt, her sisters concoct a rescue plan to get the lager flowing again… leaving the authorities nun the wiser.
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