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Food retail trends 2026: Why Gen Z no longer shops by aisle
The modern food industry was built around categories: snacks; dairy; bakery; frozen; beverage; confectionery; breakfast; dinner.
That’s the uncomfortable reality emerging from a profound shift in consumer behaviour now reshaping global food and beverage markets. Younger consumers aren’t simply eating differently – they’re dismantling the very framework the industry has relied on for decades to develop, merchandise and market products.
And according to Abigail Evans, senior insights manager for Retail & Strategy at Hormel Food – who previously led pipeline development and innovation for Pillsbury and Betty Crocker at General Mills, guiding teams through Consumer First Design and Lean Startup methodologies – most brands still haven’t fully grasped how deep the disruption goes.
Gen Z and Fried Chicken: The Crispy Comfort Food Boom
Family dining doesn’t have to be stressful. With smart planning, realistic expectations and a little flexibility, parents can enjoy meals out with children — from casual taverns to fine dining restaurants — in Greece and abroad.
Let’s start with a simple truth: for decades, fried chicken was never especially popular in Greece. It had its audience, of course, but it always trailed behind souvlaki, pizza and burgers — especially burgers, which evolved from humble street food into a premium culinary obsession, with celebrated chefs constantly reinventing them through bold flavor combinations and increasingly extravagant presentation. Internationally, the story was much the same — minus Greece’s beloved souvlaki, which never entered the global fast-food race.
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