Explore the latest developments concerning 'Changing of the.
'Changing of the guard' as fashion retailers return to physical stores
Some online brands are now renting store space as bigger labels shut up shop. (Supplied: Princess Polly)
A growing number of fashion and beauty brands are moving into physical stores despite a wave of legacy brand collapses.
Brand executives and retail experts say the experience between online and in-store is becoming more integrated.
Retail experts expect more e-commerce businesses to move into the physical store space.
Australian retail is experiencing a strange phenomenon: brands with strong online footprints are moving into bricks and mortar.
The wave of legacy Australian fashion brands falling into insolvency has not deterred Princess Polly, which has been opening stores on the Gold Coast and in Brisbane.
Serbia's retail sales rise 8.8% y/y in Sept
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