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Explore the latest developments concerning Sponsorships Are Now.

Sponsorships Are Now Available to Affiliates

At Twitch, we’re focused on removing barriers between streamers and earning opportunities. That’s why starting today, Affiliates can get discovered, execute campaigns, and get paid by brands through sponsorships on Twitch. Affiliates will now be included in select campaigns where they meet the brand’s criteria, and with the integrated workflow in the Sponsorship Dashboard, they can execute campaigns end-to-end from a single place.

Until now, sponsorships were only available to Partners, outside of a few one-off campaigns, including the recent Minecraft campaigns “Tiny Takeover” and “More Minecraft, More Challenges”. Those campaigns validated clear brand demand for Affiliate partnerships, with over 50% of participating, paid streamers being Affiliates. Following the Minecraft campaigns, we heard from Affiliates loud and clear: you wanted more opportunities to work with brands directly on Twitch. So we built it. Now, all brands can invite all Affiliates globally to their first sponsorship on Twitch.

TWITCH OPENS SPONSORSHIP OPPORTUNITIES TO AFFILIATES WORLDWIDE!

Twitch Affiliates can now access brand sponsorships directly through the platform, opening up new opportunities for smaller streamers to work with major brands and earn from sponsored content.

Twitch is expanding its creator monetisation strategy by making sponsorship opportunities available to Affiliates globally, giving more streamers the chance to connect with brands, manage campaigns and get paid directly through Twitch.

Previously, Twitch sponsorships were primarily available to Partners, with only selected campaigns offering opportunities to Affiliates. The platform says recent campaigns, including its Minecraft “Tiny Takeover” and “More Minecraft, More Challenges” activations, demonstrated strong demand for Affiliate creators, with more than half of participating paid streamers in those campaigns being Affiliates.

Twitch Opens Brand Sponsorship Opportunities To All Affiliates

Twitch is extending its brand sponsorship program beyond Partner-tier streamers, giving all Affiliates globally the ability to get discovered by brands, execute campaigns, and get paid through the platform’s Sponsorship Dashboard.

Until now, sponsorships on Twitch were largely restricted to Partners, the platform’s higher monetization tier, aside from a handful of one-off brand campaigns. “Starting today, Affiliates can get discovered, execute campaigns, and get paid by brands through sponsorships on Twitch,” the company said in an official blog post. Affiliates will be included in select brand campaigns where they meet a brand’s criteria, and can manage the process end-to-end through the Sponsorship Dashboard.

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