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  • Amazon’s Promotion of ‘Melania’ Has Critics Questioning Its Motives | Amazon touts ‘Melan…

    Amazon’s Promotion of ‘Melania’ Has Critics Questioning Its Motives | Amazon touts ‘Melan…

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    Amazon touts ‘Melania’ box office success, though film well short of turning a profit

    Fans of President Donald Trump and first lady Melania Trump have made “Melania” a breakout hit by box office standards.

    The documentary is on track to earn about $7 million in its opening weekend, with ticket sales reflecting a familiar red/blue divide in America.

    “Melania” is projected to be the best-performing documentary of its kind in a decade, a takeaway that the first lady trumpeted in a post on X.

    Then again, “Melania” also received a marketing rollout unlike any other documentary, complete with ads on buses and commemorative popcorn tins at theaters.

    By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.

    Melania Trump documentary shocks at the box office

    "Melania," the controversial documentary featuring first lady Melania Trump, surprised at the box office, notching a $7 million opening weekend, according to estimates released Sunday, Feb. 1, by Amazon MGM Studios.

    Directed by Brett Ratner, who has been in Hollywood exile since denying sexual harassment allegations in 2017, "Melania" had been tracking for a $3 million to $5 million opening. The movie follows the 20 days leading up to President Donald Trump's second inauguration in 2025, from his wife's perspective. Final box-office numbers will be announced Feb. 2.

    Anything over $1 million is "a huge number," said Jeff Bock, senior media analyst for Exhibitor Relations, in an interview with USA TODAY the week before release. "That would mean that a lot of folks who don't normally go to the movies went to this."

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    The dynamic landscape of current events often brings forth significant discussions. Monitoring these developments provides crucial insights.

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  • Amazon accidentally announces further 16,000 layoffs in AI pivot | Amazon’s physical retail reset…

    Amazon accidentally announces further 16,000 layoffs in AI pivot | Amazon’s physical retail reset…

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    Amazon accidentally announces further 16,000 layoffs in AI pivot

    Amazon is laying off another 16,000 workers and further embracing artificial intelligence in its latest round of cuts. (Reuters: Pascal Rossignol)

    Amazon has announced the slashing of 16,000 jobs within the company as it seeks to shrink its post-pandemic workforce and embrace AI.

    A misfired internal email was the first time many employees found out about the company's second round of job cuts in just six months.

    Other US companies are increasingly holding off on hiring, in signs that economic uncertainty is weighing on corporate America.

    Amazon has accidentally announced it plans to slash about 16,000 corporate jobs in favour of greater use of artificial intelligence, in the second round of mass lay-offs for the e-commerce company in three months.

    Update on our organization

    Written by Beth Galetti, Senior Vice President of People Experience and Technology at Amazon

    Amazon.comConditions of UseAmazon Privacy Policy© 1996-2026 Amazon.com, Inc. or its affiliates

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  • Amazon to challenge Woolworths, Coles with Harris Farm fresh food deal | ‘The missing piece’:…

    Amazon to challenge Woolworths, Coles with Harris Farm fresh food deal | ‘The missing piece’:…

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    Amazon to challenge Woolworths, Coles with Harris Farm fresh food deal

    Amazon will deliver fresh food to homes in Australia for the first time after striking an agreement with Harris Farm Markets in a move that will intensify competition between the American online retailing giant and the country’s two largest supermarkets, Woolworths and Coles

    The deliveries will initially be rolled out in inner Sydney, with free delivery for purchases of over $100 for Amazon Prime subscribers. Both major supermarkets, which have pointed to the online giant as proof that there is significant competition in the industry, have invested heavily in their home delivery, which represents a quickly growing share of revenues.

    ‘The missing piece’: Amazon will deliver fresh food for the first time

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    Amazon has made its first foray into fresh produce deliveries after striking a partnership with premium grocery chain Harris Farm, putting the international megastore into direct competition with Coles’ and Woolworths’ core products.

    From Wednesday, Sydneysiders in 80 suburbs will be able to buy thousands of items across Harris Farm’s fresh produce, bakery, butcher and fish market range, with the only exception of frozen food, through the upmarket retailer’s page on Amazon’s website.

    Arno Lenior, Amazon Asia Pacific’s director of its Prime subscription shopping program, said the company’s essentials category had been growing rapidly. “It has seen more than 30 per cent growth year-on-year,” Lenior said.

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    Amazon Australia takes first steps in fresh food delivery after teaming up with major supermarket

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    The dynamic landscape of current events often brings forth significant discussions. Monitoring these developments provides crucial insights.

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  • ‘Chaos’: Behind the Scenes of Amazon’s Melania Trump Doc | Melania Trump hosts star-studded…

    ‘Chaos’: Behind the Scenes of Amazon’s Melania Trump Doc | Melania Trump hosts star-studded…

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    ‘Chaos’: Behind the Scenes of Amazon’s Melania Trump Doc

    On Saturday, the same day that an ICE agent shot and killed ICU nurse Alex Pretti as he was restrained, face first on ground in Minneapolis, a few dozen VIPs — including Apple CEO Tim Cook, Queen Rania of Jordan, and former heavy-weight champion Mike Tyson — gathered at the White House for a lavish party, complete with custom-made popcorn buckets and gift boxes emblazoned with the first lady’s portrait, to celebrate the forthcoming documentary Melania: Twenty Days to History.

    The private sneak peek screening was held ahead of the Brett Ratner-directed film’s world premiere, slated to take place at the Kennedy Center in Washington, D.C., on Thursday. The fine print along the bottom of an invitation to the premiere reads: “If you are a government employee or a government official, by accepting this invitation you are confirming that you have received approval from your ethics officer or legal department to attend this event and accept any provided items.”

    Melania Trump hosts star-studded White House screening ahead of her film's release

    This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by LSEG.

    Amazon MGM Studios' ‘Melania’ hits theaters on Jan. 30, providing unprecedented access to the life of the first lady.

    FIRST ON FOX – Ahead of the "MELANIA" film’s global launch, first lady Melania Trump hosted a private screening at the White House for guests on Saturday.

    Mrs. Trump's exclusive senior advisor and agent Marc Beckman, who structured the deal on behalf of the first lady with Amazon MGM Studios, told Fox News Digital on Monday the screening was for people connected to the film, as well as people connected to her career in different ways.

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    Tim Cook Attended Melania's Movie Screening. Apple Customers Are Calling for a Boycott

    Apple CEO Tim Cook attended a private White House screening of MELANIA on Saturday night. By Sunday morning, calls to boycott Apple products were spreading across social media.

    Cook joined roughly 70 guests in the East Room for the 104-minute documentary about the First Lady's return to the White House. Brett Ratner, who faced multiple sexual harassment allegations in 2017, directed the film. Other tech CEOs included Andy Jassy (Amazon), Eric Yuan (Zoom), and Lisa Su (AMD).

    Countdown: 5 DaysMELANIA 1.30.26 Only In Theaters *Worldwide* pic.twitter.com/6wQME7flTB

    According to The Hollywood Reporter, a military band played "Melania's Waltz" as guests entered. Gloved waiters served commemorative popcorn boxes. Each guest received a framed screening ticket.

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  • ‘Fallout’: Amazon Says Season 2 Is Tracking As One Of Its Top 4 Returning Series, But Won’t…

    ‘Fallout’: Amazon Says Season 2 Is Tracking As One Of Its Top 4 Returning Series, But Won’t…

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    ‘Fallout’: Amazon Says Season 2 Is Tracking As One Of Its Top 4 Returning Series, But Won’t Release Viewership Stats, Yet

    Fallout returned to Prime Video with its second season last month, prompting questions about the sophomore installment of the video game adaptation over the course of the last six weeks. With just two episodes left to go, the streamer is finally pulling back the curtain (just slightly) on the Season 2 audience.

    As it stands, Amazon said Season 2 of Fallout is the top-performing season on Prime Video since Reacher Season 3, which debuted in February 2025. The streamer added that it is also currently the No. 6 TV season of all time on Prime Video. It falls behind both Seasons 1 and 2 of Lord of the Rings: The Rings of Power, Reacher Seasons 2 and 3, and the first season of Fallout.

    Fallout Season 2 is Prime Video's sixth most-watched series of all time

    Over half of viewers are outside the US, biggest audiences residing in UK, Germany, and Brazil

    Fallout season 2 has already become Prime Video's sixth most-watched series of all time in four weeks.

    As reported by Deadline, Fallout's second season ranks behind both series of Lord of the Rings: The Rings of Power, Reacher seasons two and three, and the first season of Fallout.

    Looking at just the returning seasons chart, Fallout ranks at No.4 behind Reacher and Rings of Power.

    Fallout season 2 premiered on December 16, 2025, with episodes airing weekly as opposed to its first season in 2024.

    Amazon has yet to release the full viewing figures for Fallout season 2, but has shared some interesting stats including that a sizable chunk of its audience reside in the UK, Germany, and Brazil.

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    Streaming Ratings: ‘Fallout’ Falls Off With Change From Binge to Weekly Release for Season 2

    The Nielsen streaming stats for the season two premiere of Fallout are significantly smaller than those for season one in 2024 — but that’s hardly the complete picture.

    Fallout accumulated 794 million viewing minutes on Prime Video for the week of Dec. 15-21; season two debuted on Dec. 16. In raw numbers, that’s way down from the 2.9 billion minutes of watch time for season one’s opening week in April 2024, which stands as the best premiere for a series ever on the Amazon-owned platform.

    There are a couple of big differences between the seasons, however, that help account for the disparity. Prime Video released Fallout season one as a binge. In season two, the streamer opted for a weekly release, and it dropped only one episode on Dec. 16, rather than two or three as it has done for a number of other series.

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  • Amazon Issues Attack Alert — 300 Million Customers Are At Risk Now | Amazon issues scam warning…

    Amazon Issues Attack Alert — 300 Million Customers Are At Risk Now | Amazon issues scam warning…

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    Amazon Issues Attack Alert — 300 Million Customers Are At Risk Now

    Updated November 26 with a startling new warning from the Federal Bureau of Investigation regarding account takeover attacks using brand impersonation methods; details of a new report confirming the seasonal dangers, alongside the original Amazon alert that all 300 million users need to be aware of, as hackers and scammers continue their attacks.

    There’s no escaping the annual Black Friday sales, which seem to last longer every year. Equally, there’s no escaping that Amazon is the top dog in both the event itself and as a target for cybercriminals. With an estimated 310 million active users in 2025, Amazon has always been a prime quarry for scammers, hackers and other highly-targeted cybercrime activity. Now the online retail giant has issued a stark warning that every customer must take seriously as attackers strike. Here’s what you need to know and do.

    Amazon issues scam warning to millions of customers. What we know

    FILE-In this photo illustration, a person holds a smartphone displaying the Amazon Shopping app page in the Apple App Store in one hand and an Amazon Prime-branded delivery box in the other hand. (Photo illustration by Cheng Xin/Getty Images)

    Amazon is informing millions of its active users about impersonation scams involving someone illegally obtaining their personal information. 

    In a Nov. 24 email from Amazon obtained by Forbes, the company noted that in these impersonation scams, thieves are targeting Amazon users by reaching out to try and get "access to sensitive information like personal or financial information, or Amazon account details."

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    Amazon warns customers of holidays cyberattacks as FBI sees $300M in thefts: ‘Account takeover fraud’

    Amazon is warning its over 300 million customers to watch out for cybercriminals who are out in force this holiday season impersonating reps from the e-commerce giant — as the FBI said online crooks have stolen nearly $300 million by taking over victims’ accounts so far this year.

    The largest online retailer in the world recently emailed customers about criminals trying to “get access to sensitive information like personal or financial information or Amazon account details,” according to Forbes. 

    The warning came as the FBI said since January, it’s received 5,100 complaints about “account takeover fraud” — in which criminals gain illicit access to accounts in order to rip them off — inflicting losses of over $262 million.

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