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From K-pop to Conan: How the academy is 'leaning into big cultural moments' for the Oscars

LOS ANGELES — An unfiltered Conan O’Brien, a K-pop takeover onstage and absolutely no awards for Tilly Norwood.

This year, the Academy of Motion Picture Arts and Sciences is “leaning into big cultural moments,” in the words of CEO Bill Kramer.

Sunday’s Oscars ceremony comes at a period of transition for the academy, which has recently signed a groundbreaking deal with YouTube and is grappling — like the rest of the world — with the impact of AI.

Kramer and academy President Lynette Howell Taylor said in a recent interview with NBC News that they are mindful of the challenges the Oscars face in an ever-changing media landscape and in a year when often bleak headlines have dominated the news cycle.

‘On YouTube, we can reach 2.5bn people at once’: Oscars head Bill Kramer on TV, AI and 4am starts

The Academy CEO on his decidedly non-Hollywood beginnings, bonding with Robert Redford – and a formative watch of All That Jazz

It’s a boiling day in downtown Los Angeles; crowds are milling about outside the Dolby theatre where Sunday’s Academy Awards ceremony is to be held, selfie-ing the giant Oscar statuettes.
And this is where the man with whom the buck stops is looking at the set, going through the top-secret opening number and busy with a thousand admin details. Academy CEO, Bill Kramer, increasingly renowned as one of the most important people in Hollywood, meets me for a pre-ceremony chat in a suite in the next-door Hollywood Loews Hotel. “It’s so nice that we’re not on camera!” he says. “Yeah, so happy. Let myself relax!”
He is approachable and diplomatic, revered for his fundraising wizardry at the Academy museum, where he was managing director of external development in 2012 before ascending to his current job at the Academy 10 years later. Kramer has a business degree and came to Columbia after his first substantial job working for the Metropolitan Transit Authority in New York.
It was at a party in the 90s that this policy and financial strategist met the man who changed his life: Robert Redford. “He couldn’t believe how much I knew about movies!” says Kramer. “And he said he wanted to decrease reliance on corporate sponsorships and bring someone on board at Sundance to help generate philanthropic gifts from individuals. Would I be interested in doing that? I said: ‘Sign me up!’”

The Producer Who Doesn’t Bring Her Ego to Set

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Running the Oscars is one of those jobs everyone thinks they understand until they realize it is part live television, part diplomacy, part group project with 11,000 voters, and part crisis management. But Lynette Howell Taylor doesn’t sweat it. The British producer behind A Star Is Born, Blue Valentine, and Captain Fantastic was elected president of the Academy of Motion Picture Arts and Sciences last summer, stepping into the role at the exact moment the awards conversation has become louder, faster, and more global than ever.

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