Explore the latest developments concerning The Grinch Is.
The Grinch Is Ruinin' It at Macca's this summer in new Xmas campaign via Wieden+Kennedy Sydney
After an incredibly successful debut in Canada last year, Macca’s and Dr. Seuss Enterprises are bringing the Grinch Meal platform down under — available at McDonald’s restaurants nationwide from today (19 November).
The fan truth for this campaign is one that every Aussie knows — the best summer days always end at Macca’s. The work speaks to Aussie families enjoying their holiday break and how the Grinch is determined to do everything he can to ruin their summer. But despite his best efforts, his antics only make the season brighter.
Directed by Jesse James McElroy, the campaign launches with a playful, cinematic film titled “I’m Ruinin’ It,” paying tribute to Dr. Seuss’ classic, “How the Grinch Stole Christmas!” In the film, fans watch the Grinch spying on the people of Australiaville, who are enjoying their sunny holiday season a bit too much for his liking. Determined to put an end to the cheer, he cooks up a mischievous plan to ruin Australia’s summer holiday season — and he’s starting with Macca’s. As the film wraps, the Grinch puts a bold twist on McDonald’s iconic jingle, changing it to, “I’m ruinin’ it. ba–da–ba–ba–DUM.”
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McDonald’s launches their most unusual flavour combinations yet with a festive twist
McDonald's has just launched their most unusual flavour combinations yet, and apparently it all tastes much better than it sounds.
The new The Grinch range, which will hit stores on Wednesday November 19, features some of the fast food giant’s best selling products, which have been 'ruined' by the cheeky Christmas character.
The range features two limited-edition meals, exclusive collectibles and toys, and one adventurous snack option which sounds unusual, but also potentially delicious.
Firstly there is The Grinch Meal, which comes with your choice of a Big Mac, the returning Chicken Big Mac or 10-piece Chicken McNuggets, paired with fries and your choice of drink, which includes the limited-edition Frozen Fanta Lemon with Green Apple Popping Pearls.
For more detailed information, explore updates concerning The Grinch Is.