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Australians expected to spend big on Boxing Day as shoppers warned of deceptive sales tricks
Shoppers predicted to spend $3.8bn in the week after Christmas, with household goods and fashion to dominate sales
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Australians are forecast to spend $1.6bn in the sales on Boxing Day as the consumer regulator warns shoppers that even major retailers use deceptive sales tactics.
The revenue generated from Boxing Day sales on Friday is forecast to rise by 4.3% compared with 2024, according to new data from Roy Morgan and the Australian Retailers Association (ARA).
Australians are expected to spend $3.832bn across the post-Christmas week to 31 December, an increase of 4.4% from last year, according to the ARA.
Aussies set to spend big to bag Boxing Day bargains
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As bumper Boxing Day sales begin, shoppers are being cautioned to closely track prices to ensure they're getting genuine bargains not illusory offers.
One in three Australians, equivalent to more than seven million, plan to shop the sales in 2025, according to comparison website Finder.
Before shoppers head for a bargain, there are some things people should do to ensure they come away with the best deals.
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Australians tipped to spend record $1.6b on Boxing Day sales
Shoppers are tipped to spend over a billion dollars on deals during the sales event. (AAP: Bianca De Marchi)
Boxing Day is one of Australia's biggest annual shopping events, held on December 26.
The retail sector has experienced a rebound this year, however, the prospect of interest rate hikes could dampen sales in 2026.
Australians are expected to spend a record $1.6 billion on Boxing Day, supported by higher demand from population growth and revived household spending after three interest rate cuts from the Reserve Bank.
That is a 4.3 per cent increase on last year, according to research from the Australian Retailers Association (ARA) in partnership with Roy Morgan.
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