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UFC On Paramount Plus: 2026 Event Schedule And How To Watch Fights Explained
MMA fans rejoice! It's 2026, which means the UFC has finally moved away from the pay-per-view model. Audiences in the United States can now watch UFC numbered events (which used to be PPVs) and Fight Nights on Paramount+.
A Paramount+ Essential subscription (with ads) is $8.99 a month or $89.99 a year. Paramount+ Premium (ad-free) is $13.99 a month or $139.99 a year. Both tiers have access to UFC content. There are no additional costs or side packages required to watch UFC content on Paramount+. However, it's important to note that live sports on the streamer feature commercials, regardless of subscription plan.
UFC's first event on Paramount+ is also its first of the new year. Unfortunately, it's had something of a rocky start. Amanda Nunes, arguably the greatest female fighter of all time, was set to make her return on the card against Bantamweight Champion Kayla Harrison. This would have been Nunes' first bout after retiring in 2023. However, a severe neck injury forced Harrison out. Luckily, fans still have an absolute banger main event waiting for them: Justin Gaethje is fighting Paddy Pimblett for the interim UFC Lightweight Championship at UFC 324 on January 24.
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Paramount Will Use UFC to Kick Off Programmatic Live Ad Sales in Sports Events
UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,.
The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called “marquee sporting events,” starting January 24 with the debut of UFC matches on Paramount+. The decision marks the first time advertisers can purchase a guaranteed, real-time placement in Paramount’s streamed sports.
“This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention,” said Jay Askinasi, Paramount’s recently-installed chief revenue officer, in a statement. “By bringing guaranteed positions to the streaming sports stage, both directly and programmatically, we’re widening the aperture for more advertisers to tap into the passion, energy and engagement of live sports with the agility, optimization and precision of digital.
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