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Aussie fashion label to the stars collapses after 14 years
ASIC records show Suboo Pty Ltd was wound up following a members’ meeting on October 1, with Christopher Damien Darin appointed liquidator.
The Bondi-founded womenswear brand told nine.com.au it had considered continuing trading before deciding the business was no longer viable.
In making the decision, it cited “rising operating costs, broader global economic pressures and significant changes across the international fashion and retail landscape.”
“Many of these factors have been outside our control and are being felt across the industry more broadly,” a company statement read.
Founded by Sue Di Chio in 2012, Suboo built an international following, with its designs worn by stars including Gigi Hadid, Kendall Jenner, Matilda Djerf, and Australian influencer Shani Grimmond.
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