Explore the latest developments concerning Apple announces product.
Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop
Apple announced a product launch event on Oct. 28, sending invitations on Monday to media and analysts for an "Apple Experience in Los Angeles."
The email says "Pro and tell," suggesting the launch will focus on high-end "Pro" devices with powerful homegrown chips.
Ben Reitzes, an analyst at Melius Research, wrote in a note on Monday that he expects new Macs to be introduced, "including a touchscreen notebook," this fall. He said that for CEO John Ternus, who succeeded Tim Cook last month, the launch cadence marks a "meaningful shift" from what has been two events a year.
It will be Apple's third launch in Ternus' brief tenure, following an event at company headquarters for new iPhones, including the foldable Duo, and a gathering in New York centered around smart home hubs and a new speaker with a screen called HomeView.
Analysts Expect Touch-Screen MacBook Pro Debut at Apple’s Oct. 28 Event
Apple will host a product launch event dubbed “Pro and tell” on Oct. 28, and analysts expect the company to introduce its first touch-screen MacBook Pro, according to multiple media reports.
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Greg Joswiak, senior vice president of worldwide marketing at Apple, said in a Monday (Oct. 19) post on X: “Can’t wait to pro and tell next week.”
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