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Adidas sues Australian label White Fox over four stripes design
Adidas is suing Australian label White Fox for selling and advertising clothes with a four-striped design, arguing it is "deceptively similar" to the German brand's distinct logo.
The sportswear giant said it had repeatedly asked White Fox to stop selling and promoting the clothes since March, but the Sydney-based company refused.
The fast-fashion online retailer is popular with teenagers and young adults in Australia, the UK and the US, and has relied on billboards, bus advertising and influencers – often university-aged – to grow its profile.
In the Federal Court on Friday, lawyers for White Fox denied any breach of trademark.
Adidas sues Aussie fashion house White Fox over four stripes design
Sporting goods giant Adidas is suing Australian fashion house White Fox alleging its four-stripe clothing infringes the German company’s three-stripe trademarks.
The lawsuit also involves White Fox’s advertising, with Adidas alleging the designs could mislead shoppers into believing the brands are linked.
The White Fox head office in Roseberry, Sydney. The Sydney Morning Herald
The multinational alleges ads for the Australian firm’s four-striped clothes and White Fox-branded socks show people clad in “genuine” Adidas items.
The first hearing in the Federal Court is due to begin on Friday.
White Fox has been selling and advertising clothes with four parallel stripes of equal width since March, the German company claims.
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