Apple’s big question: will customers rush to buy its $3500 foldable phone? | Apple Plans Massiv…

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Apple’s big question: will customers rush to buy its $3500 foldable phone?

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A big question Apple analysts are asking is: how many consumers are waiting for the iPhone Duo?

The answer is hugely important to Apple’s stock this year and beyond. The new iPhone Pro range has been out for nearly three weeks, and from the get-go analysts noted somewhat flat consumer interest compared with last year’s Pro models.

One theory is that a significant number of would-be buyers are waiting for Apple’s new foldable model, which doesn’t come out until October 23.

Apple Plans Massive Retail Push For Foldable iPhone Duo Ahead Of October 23 Launch

Apple is reportedly preparing an extensive in-store demonstration campaign for its first foldable iPhone, with hundreds of display units expected to appear across major retail locations ahead of the iPhone Duo’s launch later this month.

According to Bloomberg’s Mark Gurman, Apple is planning to give customers plenty of opportunities to experience the new folding design firsthand, with some flagship stores receiving significantly more demonstration units than usual.

The company’s Fifth Avenue flagship store in New York is expected to feature more than 150 iPhone Duo demo units, while the Apple Park Visitor Centre in California could receive nearly 100.

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Apple iPhone 18 Pro vs. iPhone Duo: Don't Buy Apple's Foldable Until You Read This

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Apple's iPhone 18 Pro combines blazing performance, exceptional battery life, and professional-level cameras into a compact, hand-friendly frame.

Apple's iPhone 18 Pro starts at $1,199 for 256GB, $1,399 for 512GB, $1,599 for 1TB, and $1,999 for 2TB. The iPhone 18 Pro Max starts at $1,299 for 256GB and $1,499 for 512GB, then jumps to $1,899 for 1TB and $2,499 for 2TB.

The iPhone Duo carries an $800 premium over the base model iPhone 18 Pro. It starts at $1,999 for 256GB, $2,199 for 512GB, $2,599 for 1TB, and $3,199 for 2TB. The iPhone Duo is not an inexpensive choice.

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