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Black Friday 2026: Here’s what the team at THE ICONIC expects to sell out
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Like it or not, Black Friday has become the biggest sales event in the calendar.
This year, the mammoth shopping event falls on Friday, 27 November 2026, with sales extending through the weekend and concluding on Cyber Monday, 30 November 2026.
But the savviest of shoppers knows Black Friday is never just Black Friday.
In fact, the sales are often as much as a month’s worth of deals across the month of November.
With this in mind, it pays to be organised, to know what you want — and to go in with a plan.
Black Friday 2026: Shopping Starts Earlier, Gaming Dominates Tech & Travellers Look for Longer Trips
Ahead of the biggest shopping event of the year, new data from Captify (part of Verve), the leader in Intent Intelligence, finds that search interest in Black Friday is building from October as consumers increasingly use LLMs alongside traditional search to research ahead of the occasion.
Drawing on billions of real-time UK search signals, Captify analysed Black Friday search behaviour showing new trends across tech, travel, and retail. It reveals gaming has overtaken TV and audio as the biggest tech battle, while retailers are facing a sharp last-minute surge in demand as shoppers are comparing prices, deals, and vouchers a week earlier.
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