Margot Robbie’s Papa Salt Gin appoints first Global Marketing Director | Papa Salt appoints fir…

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Papa Salt appoints first Global Marketing Director

Papa Salt Coastal Gin has appointed its first Global Marketing Director, with Richard Pilbeam joining the brand as growth in Australia and overseas accelerates.

Since its launch in 2023 when the initial product run sold out in less than 48 hours and first-year sales quadrupled the original forecast, Papa Salt has become one of Australia’s top 10 super-premium gins. Last year, the Byron Bay-distilled gin sold more than 46,000 bottles – equating to approximately one bottle sold every 11 minutes.

Building on this momentum and looking to further international expansion, Pilbeam has been appointed to lead brand strategy and marketing worldwide, bringing experience across established global drinks brands and emerging businesses. As Director of Marketing, Pilbeam’s six-year tenure with Monster Energy overlapped a period in which its Great Britain business grew by approximately 52 per cent. Most recently, he built and led Goodrays’ marketing department, with the business recording revenue growth of 218 per cent in 2025.

Margot Robbie’s Gin Brand Papa Salt Hires First Global CMO

Margot Robbie’s Byron Bay-produced gin brand, Papa Salt Coastal Gin, has appointed its first global marketing lead as it looks to build on its growing success in Australia and expand internationally.

Richard Pilbeam has been appointed global marketing director in the newly created role, where he will lead the brand’s strategy and marketing, overseeing brand awareness, consumer engagement and growth across Australia, the UK and new markets.

Pilbeam brings eight years of drinks marketing experience to the role, including stints as Monster Energy’s director of marketing for GB & Ireland and head of marketing at functional beverage brand Goodrays.

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