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McDonald’s Pulls Down AI-Generated Holiday Ad After Deluge of Mockery
Update: McDonald’s has issued a very strange response to the drama.
Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to plop out new advertisements. There’s just one issue: pretty much everybody hates it.
This year, McDonald’s decided to get in on the corporate slopfest with a 45-second Christmas spot cooked up for its Netherlands division by the ad agency TBWANeboko. The entire thing is AI, and revolves around the thesis that the holiday season is the “most terrible time of the year.”
Humbug aside, the ad assaults the viewer with rapidly-changing scenes played out in AI’s typically nauseating fashion. Because most videos generated with AI tend to lose continuity after a handful of seconds, short and rapidly-changing scenes have become one of the key tells that the clip you’re watching is AI.
McDonald's pulls AI-generated Christmas advert following backlash
McDonald's Netherlands has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash.
The 45-second advert was produced with generative AI clips and released publicly on McDonald's Netherlands YouTube channel on 6 December.
Viewers on social media denounced the use of AI in the film, with one commenter calling it "the most god-awful ad I've seen this year".
On 9 December McDonald's Netherlands removed the video, adding in a statement to BBC News that the moment served as "an important learning" as the company explored "the effective use of AI".
The advert was created for McDonald's Netherlands by Dutch company TBWANeboko and US production company The Sweetshop.
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