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Lakers Fans Chime In On Preferred Jersey Patch After Bibigo Sponsorship Ends
A key decision looms for the Lakers as they approach a very critical offseason. Amid various other changes to the team (front office included), they just announced an upcoming vacancy for the rights to their jersey sponsorship patch. The team announced the news in a statement on Wednesday:
“The Los Angeles Lakers are opening up global sponsorship rights for their premium jersey patch partnership for the 2026-27 NBA season and beyond,” wrote the Lakers. “The move represents the next chapter for the storied franchise’s evolution.”
The Lakers initially partnered with the e-commerce app, Wish, for the 2017-18 season. Eventually, they settled on a five-year, $100 million sponsorship deal with Bibigo, a global lifestyle brand focused on modernizing Korean cuisine. We don’t yet know which brands are competing for the open sponsorship rights, but any agreement is going to be highly lucrative, given the Lakers’ status as the most prestigious team in the league.
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Lakers seeking new jersey patch sponsor post-Bibigo
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The Los Angeles Lakers have formally opened the bidding process for a new jersey patch sponsor beginning with the 2026–27 NBA season and beyond. It signals the end of their current five-year agreement with Bibigo, which began in 2021 and was valued at over $100 million.
The franchise released a press release inviting bids for what was described as a category-defining sponsorship, per a post on X by The Sporting Tribune’s Arash Markazi.
“The Lakers are one of the most recognizable brands in the world, synonymous with greatness, championships, style, and legacy. There’s no question the value of the Lakers starts on the court in the heart of Los Angeles and uniquely extends across culture and entertainment to reach people everywhere. The elite identity of the Purple and Gold blends legendary history with dynamic newness, creating moments and experiences that are remembered forever,” Lakers vice president of corporate partnerships Jim Snodgrass said, via the release.
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