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Ford Bronco coming to Australia, but not the one you expected
Ford Australia's first model from China will be an electrified member of the Bronco family, but it's not a rugged, body-on-frame off-roader.
The Ford Bronco is finally coming to Australia, but it won’t be the hardcore off-roader many have been waiting for.
Instead of the US-built Bronco based on the Australian-developed T6 ladder-frame platform, this market is set to receive the Chinese-built Bronco New Energy – an extended-range electric SUV with a big battery, a long claimed driving range, and what could be very sharp pricing.
CarExpert understands the Bronco New Energy is due to arrive in Australia either late this year or early in 2027, with pricing expected to start from around $48,000 and stretch to just under $60,000.
Ford Bronco Is Closing In On Jeep Wrangler Sales
For decades, the Jeep Wrangler has been the undisputed king of off-road SUVs. It’s built a reputation that goes beyond specs and sales numbers, becoming a cultural icon in the process. Now, for the first time in a long while, that dominance is being seriously challenged.
Enter the Ford Bronco. When it returned in 2021, it was a direct shot at Jeep’s crown, and unlike previous attempts, this one actually has the numbers to back it up.
The gap between the two is shrinking fast. While the Wrangler still leads overall, Ford is starting to win key battles month by month. What used to be a one-sided fight is turning into one of the most interesting rivalries in the automotive industry right now.
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