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Can the World Cup's viral stars turn social media fame into fortunes?
It took 90 minutes for Vozinha, Cape Verde's 40-year-old goalkeeper, to become a world-wide sensation with more Instagram followers than NFL legend Tom Brady.
Vozinha's impressive performance against Spain in the World Cup group stage led to a 0-0 draw, a huge surprise against one of the tournament favourites. It led to Vozinha's 50,000 Instagram followers ballooning to 17.4 million, surpassing athletes such as Brady (15.5 million).
World Cup stars, like Vozinha, can harness their new social media fame to generate lucrative financial opportunities.
But media expert Mike Serazio said those prospects can be fleeting. "It's viral – it goes up very fast and it goes down equally fast," he said.
World Cup 2026: Meet Vozinha, the veteran goalkeeper inspiring Cape Verde's dream
While the football world debates rising teenage stars and million-dollar transfers, one of the most captivating stories of the 2026 FIFA World Cup belongs to a man affectionately known as "Grandpa."
His real name is Jorge Elídio Barbosa Fonseca, but almost everyone knows him as Vozinha.
At 39, the Cape Verde goalkeeper has become much more than the team's last line of defense.
He is its captain, organiser and emotional heartbeat, leading one of the tournament's biggest surprise packages with the calm of a man who has seen it all.
For a nation of just over half a million people, that kind of leadership is priceless.
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Vozinha becomes $17M social media star after standout World Cup performance
Cape Verde's 40-year-old goalkeeper went viral after a historic draw with Spain, and the crypto market noticed immediately
A 40-year-old goalkeeper from Cape Verde just became one of the most talked-about athletes on the planet. Vozinha’s performance against Spain on June 15, 2026, was the kind of story that writes itself, and the internet did not waste a single second.
Cape Verde held Spain to a 0-0 draw in their first-ever World Cup match, played in the United States. Vozinha made seven saves and walked away with the man-of-the-match award. More importantly for crypto markets, he walked away with 12 million Instagram followers, up from roughly 50,000 before kickoff.
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